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2010 • PG • 1h 30m • Comedy, Drama, Romance • Warner Bros.

You never forget your first love.

🍅 54% 79%

45

3.80

7.6

Box office summary

Opening weekend

$224K

Limited · 45 theaters

Domestic total

$1.80M

Final

Worldwide total

$4.30M

$2.50M international

Domestic legs3.7x from $481K biggest weekend

Budget$14M

2010 rank#202

Compare with other movies

Cast & crew

Full Reiner filmography

Rob Reiner

Rob Reiner Director

Madeline Carroll

Madeline Carroll Starring

Rebecca De Mornay

Rebecca De Mornay Starring

John Mahoney

John Mahoney Starring

Penelope Ann Miller

Penelope Ann Miller Starring

ScreenplayRob Reiner, Andrew Scheinman Produced byRob Reiner, Alan Greisman CinematographyThomas Del Ruth Music byMarc Shaiman StudioWarner Bros.

The run

WkWeekendRankGrossChgTheatersAvgTotal

1 Aug 6-8 24 $224.2K — 45 $4,983 $224.2K

2 Aug 13-15 32 $119.3K −46.8% 44 $2,712 $448.5K

3 Aug 20-22 48 $49.7K −58.3% 29 $1,714 $570.6K

4 Aug 27-29 41 $70.4K +41.6% 26 $2,707 $671.1K

5 Sep 3-5 50 $50.9K −27.7% 28 $1,818 $751.0K

6 Sep 10-12 24 $481.4K +845.8% 442 $1,089 $1.3M

7 Sep 17-19 33 $179.2K −62.8% 375 $478 $1.6M

8 Sep 24-26 48 $75.3K −58.0% 106 $711 $1.7M

9 Oct 1-3 72 $15.5K −79.4% 35 $443 $1.7M

10 Oct 8-10 82 $6.9K −55.3% 18 $386 $1.8M

DateRankGrossDailyWeeklyTotalTheatersAvgDay

Fri Aug 6 #- $73.0K — $73.0K 45 $1,623 1

Sat Aug 7 #- $88.4K +21% $161.4K 45 $1,963 2

Sun Aug 8 #- $62.8K −29% $224.2K 45 $1,397 3

Mon Aug 9 #- $28.7K −54% $253.0K 45 $639 4

Tue Aug 10 #- $27.5K −4% $280.5K 45 $611 5

Wed Aug 11 #- $25.1K −9% $305.6K 45 $559 6

Thu Aug 12 #- $23.6K −6% $329.2K 45 $524 7

Fri Aug 13 #- $35.8K +52% −51% $365.0K 44 $814 8

Sat Aug 14 #- $45.4K +27% −49% $410.4K 44 $1,031 9

Sun Aug 15 #- $38.1K −16% −39% $448.5K 44 $866 10

Mon Aug 16 #- $19.7K −48% −31% $468.2K 44 $448 11

Tue Aug 17 #- $20.1K +2% −27% $488.3K 44 $456 12

Wed Aug 18 #- $17.5K −13% −30% $505.8K 42 $417 13

Thu Aug 19 #- $15.1K −14% −36% $520.9K 42 $358 14

Fri Aug 20 #- $15.0K — −58% $535.9K 29 $517 15

Sat Aug 21 #- $19.2K +28% −58% $555.0K 29 $661 16

Sun Aug 22 #- $15.6K −19% −59% $570.6K 29 $537 17

Mon Aug 23 #- $7.6K −51% −61% $578.2K 29 $262 18

Tue Aug 24 #- $7.5K −1% −63% $585.7K 29 $259 19

Wed Aug 25 #- $7.4K −2% −58% $593.1K 29 $254 20

Thu Aug 26 #- $7.7K +4% −49% $600.7K 29 $264 21

Fri Aug 27 #- $20.4K +167% +36% $621.1K 26 $785 22

Sat Aug 28 #- $29.3K +43% +53% $650.4K 26 $1,126 23

Sun Aug 29 #- $20.7K −29% +33% $671.1K 26 $796 24

Mon Aug 30 #- $8.1K −61% +7% $679.2K 26 $311 25

Tue Aug 31 #- $9.0K +11% +20% $688.2K 26 $346 26

Wed Sep 1 #- $5.8K −36% −21% $694.0K 26 $223 27

Thu Sep 2 #- $6.1K +6% −20% $700.1K 26 $236 28

Fri Sep 3 #- $12.7K +107% −38% $712.9K 28 $455 29

Sat Sep 4 #- $19.4K +52% −34% $732.3K 28 $692 30

Sun Sep 5 #- $18.8K −3% −9% $751.0K 28 $671 31

Mon Sep 6 #47 $19.1K +2% +136% $770.1K 28 $682 32

Tue Sep 7 #- $4.2K −78% −54% $774.3K 28 $149 33

Wed Sep 8 #- $3.9K −7% −33% $778.2K 28 $139 34

Thu Sep 9 #- $4.9K +25% −21% $783.1K 28 $174 35

Fri Sep 10 #- $145.1K +2% +1% $928.1K 442 $328 36

Sat Sep 11 #- $217.3K +50% +1% $1.1M 442 $492 37

Sun Sep 12 #- $119.0K −45% +534% $1.3M 442 $269 38

Mon Sep 13 #- $27.6K −77% +45% $1.3M 442 $62 39

Tue Sep 14 #- $36.4K +32% +773% $1.3M 442 $82 40

Wed Sep 15 #- $32.8K −10% +743% $1.4M 442 $74 41

Thu Sep 16 #- $34.6K +5% +609% $1.4M 442 $78 42

Fri Sep 17 #- $53.6K +55% −63% $1.4M 375 $143 43

Sat Sep 18 #- $79.0K +47% −64% $1.5M 375 $211 44

Sun Sep 19 #- $46.6K −41% −61% $1.6M 375 $124 45

Mon Sep 20 #- $12.1K −74% −56% $1.6M 375 $32 46

Tue Sep 21 #- $13.1K +8% −64% $1.6M 375 $35 47

Wed Sep 22 #- $13.5K +3% −59% $1.6M 375 $36 48

Thu Sep 23 #- $15.5K +15% −55% $1.6M 375 $41 49

Fri Sep 24 #- $24.9K +60% −54% $1.7M 106 $235 50

Sat Sep 25 #- $36.4K +47% −54% $1.7M 106 $344 51

Sun Sep 26 #- $14.0K −62% −70% $1.7M 106 $132 52

Mon Sep 27 #- $4.9K −65% −59% $1.7M 106 $47 53

Tue Sep 28 #- $4.5K −10% −66% $1.7M 106 $42 54

Wed Sep 29 #- $4.9K +10% −64% $1.7M 106 $46 55

Thu Sep 30 #- $4.7K −4% −70% $1.7M 106 $44 56

Fri Oct 1 #- $5.2K +10% −79% $1.7M 35 $148 57

Sat Oct 2 #- $7.3K +41% −80% $1.7M 35 $208 58

Sun Oct 3 #- $3.1K −58% −78% $1.7M 35 $88 59

Mon Oct 4 #- $1.5K −51% −69% $1.7M 35 $43 60

Tue Oct 5 #- $1.6K +5% −64% $1.7M 35 $45 61

Wed Oct 6 #- $1.5K −5% −69% $1.7M 35 $43 62

Thu Oct 7 #- $1.5K +2% −67% $1.7M 35 $44 63

Fri Oct 8 #- $1.8K +19% −65% $1.7M 18 $102 64

Sat Oct 9 #- $3.3K +78% −55% $1.8M 18 $182 65

Sun Oct 10 #- $1.8K −44% −40% $1.8M 18 $102 66

Mon Oct 11 #- $652 −65% −57% $1.8M 18 $36 67

Tue Oct 12 #- $679 +4% −57% $1.8M 18 $38 68

Wed Oct 13 #- $591 −13% −61% $1.8M 18 $33 69

Thu Oct 14 #- $1.1K +82% −30% $1.8M 18 $60 70

Cumulative total$1.8M

Aug 6Aug 23Sep 10Sep 27Oct 14

Weekend grossWk 10 · $6.9K

$224.2K

$119.3K

$49.7K

$70.4K

$50.9K

$481.4K

$179.2K

$75.3K

$15.5K

$6.9K

W1W2W3W4W5W6W7W8W9W10

Theater countPeak 442 → 18 −95.9%

45 open18 now

Weekend-over-weekend dropWk 10 · −55.3%

−46.8%

W1→2

−58.3%

W2→3

+41.6%

W3→4

−27.7%

W4→5

+845.8%

W5→6

−62.8%

W6→7

−58.0%

W7→8

−79.4%

W8→9

−55.3%

W9→10

Steepest −79.4%Biggest gain +845.8%

Profitability

Return on Budget

Theatrical breakeven point is approx. 2.5x production budget

Domestic vs International Split

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