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2014 • PG-13 • 1h 29m • Horror, Mystery, Thriller • Universal Pictures

Keep telling yourself it's just a game.

🍅 6% 24%

38

1.87

4.5

Box office summary

Opening weekend

$19.90M

3-day opening

Domestic total

$50.90M

Final

Worldwide total

$103.30M

$52.40M international

Domestic legs2.6x

Budget$5M

2014 rank#62

Compare with other movies

Cast & crew

Directed byStiles White ScreenplayJuliet Snowden, Stiles White Produced byMichael Bay, Jason Blum, Andrew Form, Brad Fuller CinematographyDavid Emmerichs StarringDaren Kagasoff, Matthew Settle, Olivia Cooke, Ana Coto, Shelley Hennig, Bianca A. Santos StudioUniversal Pictures

The run

WkWeekendRankGrossChgTheatersAvgTotal

1 Oct 24-26 1 $19.9M — 2,858 $6,955 $19.9M

2 Oct 31-Nov 2 1 $10.7M −46.0% 2,899 $3,705 $34.8M

3 Nov 7-9 4 $5.9M −45.3% 2,680 $2,190 $43.3M

4 Nov 14-16 8 $3.0M −49.5% 2,382 $1,245 $48.0M

5 Nov 21-23 12 $979.0K −67.0% 1,341 $730 $49.6M

6 Nov 28-30 20 $387.8K −60.4% 456 $850 $50.3M

7 Dec 5-7 25 $219.5K −43.4% 354 $620 $50.6M

8 Dec 12-14 30 $138.8K −36.8% 250 $555 $50.8M

DateRankGrossDailyWeeklyTotalTheatersAvgDay

Thu Oct 23 — $911.0K — $911.0K 2,061 $442 -1

Fri Oct 24 #1 $8.3M +811.2% $8.3M 2,858 $2,905 1

Sat Oct 25 #1 $7.6M −7.9% $15.9M 2,858 $2,675 2

Sun Oct 26 #1 $3.9M −48.6% $19.9M 2,858 $1,375 3

Mon Oct 27 #3 $1.0M −73.4% $20.9M 2,858 $365 4

Tue Oct 28 #3 $1.3M +27.2% $22.2M 2,858 $465 5

Wed Oct 29 #4 $870.7K −34.5% $23.1M 2,858 $305 6

Thu Oct 30 #3 $943.2K +8.3% $24.1M 2,858 $330 7

Fri Oct 31 #1 $3.4M +264.4% −58.6% $27.5M 2,899 $1,185 8

Sat Nov 1 #1 $5.0M +45.5% −34.6% $32.5M 2,899 $1,725 9

Sun Nov 2 #5 $2.3M −53.9% −41.4% $34.8M 2,899 $795 10

Mon Nov 3 #4 $766.7K −66.7% −26.6% $35.6M 2,899 $264 11

Tue Nov 4 #6 $871.1K +13.6% −34.4% $36.4M 2,899 $300 12

Wed Nov 5 #7 $491.5K −43.6% −43.6% $36.9M 2,899 $170 13

Thu Nov 6 #7 $521.8K +6.2% −44.7% $37.5M 2,899 $180 14

Fri Nov 7 #3 $1.9M +267.5% −44.2% $39.4M 2,680 $715 15

Sat Nov 8 #4 $2.7M +41.2% −45.9% $42.1M 2,680 $1,010 16

Sun Nov 9 #7 $1.2M −54.0% −45.9% $43.3M 2,680 $465 17

Mon Nov 10 #6 $589.6K −52.7% −23.1% $43.9M 2,680 $220 18

Tue Nov 11 #10 $697.1K +18.2% −20.0% $44.6M 2,680 $260 19

Wed Nov 12 #8 $241.3K −65.4% −50.9% $44.9M 2,680 $90 20

Thu Nov 13 #8 $226.8K −6.0% −56.5% $45.1M 2,680 $85 21

Fri Nov 14 #8 $1.0M +341.0% −47.8% $46.1M 2,382 $420 22

Sat Nov 15 #8 $1.4M +39.2% −48.6% $47.5M 2,382 $585 23

Sun Nov 16 #11 $572.8K −58.9% −54.0% $48.0M 2,382 $240 24

Mon Nov 17 #11 $143.6K −74.9% −75.6% $48.2M 2,382 $60 25

Tue Nov 18 #11 $177.5K +23.6% −74.5% $48.4M 2,382 $75 26

Wed Nov 19 #11 $132.2K −25.5% −45.2% $48.5M 2,382 $55 27

Thu Nov 20 #11 $95.3K −27.9% −58.0% $48.6M 2,382 $40 28

Fri Nov 21 #12 $302.2K +217.2% −69.8% $48.9M 1,341 $225 29

Sat Nov 22 #12 $456.0K +50.9% −67.2% $49.4M 1,341 $340 30

Sun Nov 23 #13 $220.8K −51.6% −61.5% $49.6M 1,341 $165 31

Mon Nov 24 #12 $114.0K −48.4% −20.6% $49.7M 1,341 $85 32

Tue Nov 25 #13 $133.5K +17.1% −24.8% $49.8M 1,341 $100 33

Wed Nov 26 — $65.2K −51.2% −50.7% $49.9M 566 $115 34

Thu Nov 27 — $53.8K −17.5% −43.6% $49.9M 566 $95 35

Fri Nov 28 — $148.4K +176.0% −50.9% $50.1M 456 $325 36

Sat Nov 29 — $175.6K +18.3% −61.5% $50.3M 456 $385 37

Sun Nov 30 — $63.8K −63.6% −71.1% $50.3M 456 $140 38

Mon Dec 1 — $22.6K −64.6% −80.2% $50.4M 456 $50 39

Tue Dec 2 — $22.6K −0.2% −83.1% $50.4M 456 $50 40

Wed Dec 3 — $20.5K −9.1% −68.5% $50.4M 456 $45 41

Thu Dec 4 — $18.2K −11.1% −66.1% $50.4M 456 $40 42

Fri Dec 5 — $67.3K +268.8% −54.7% $50.5M 354 $190 43

Sat Dec 6 — $106.2K +57.9% −39.5% $50.6M 354 $300 44

Sun Dec 7 — $46.0K −56.7% −27.9% $50.6M 354 $130 45

Mon Dec 8 — $14.2K −69.2% −37.4% $50.6M 354 $40 46

Tue Dec 9 — $14.3K +1.2% −36.5% $50.7M 354 $40 47

Wed Dec 10 — $12.4K −13.5% −39.6% $50.7M 354 $35 48

Thu Dec 11 — $10.4K −15.7% −42.7% $50.7M 354 $30 49

Fri Dec 12 — $40.0K +283.3% −40.5% $50.7M 250 $160 50

Sat Dec 13 — $67.6K +68.8% −36.4% $50.8M 250 $270 51

Sun Dec 14 — $31.2K −53.8% −32.2% $50.8M 250 $125 52

Mon Dec 15 — $10.1K −67.7% −28.8% $50.8M 250 $40 53

Tue Dec 16 — $9.9K −1.9% −31.0% $50.8M 250 $40 54

Wed Dec 17 — $7.6K −23.1% −38.6% $50.8M 250 $30 55

Thu Dec 18 — $7.5K −1.6% −28.3% $50.9M 250 $30 56

Cumulative total$50.9M

Oct 23Nov 6Nov 20Dec 4Dec 18

Weekend grossWk 8 · $138.8K

$19.9M

$10.7M

$5.9M

$3.0M

$979.0K

$387.8K

$219.5K

$138.8K

W1W2W3W4W5W6W7W8

Theater countPeak 2,899 → 250 −91.4%

2,061 open250 now

Weekend-over-weekend dropWk 8 · −36.8%

−46.0%

W1→2

−45.3%

W2→3

−49.5%

W3→4

−67.0%

W4→5

−60.4%

W5→6

−43.4%

W6→7

−36.8%

W7→8

Steepest −67.0%Best hold −36.8%

Profitability

Return on Budget

Theatrical breakeven point is approx. 2.5x production budget

Domestic vs International Split

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