The Campaign backdrop

The Campaign movie poster

The CampaignFollow

2012 • R • 1h 25m • Comedy • Warner Bros.

May the best loser win.

🍅 66% 51%

50

2.72

6.1

CS B-

Box office summary

Opening weekend

$26.60M

3-day opening

Domestic total

$86.90M

Final

Worldwide total

$105.00M

$18.00M international

Domestic legs3.27x

Budget$95.0M

2012 rank#34

Compare with other movies

Cast & crew

Full Roach filmography

Jay Roach

Jay Roach Director

Will Ferrell

Will Ferrell Starring

Zach Galifianakis

Zach Galifianakis Starring

Jason Sudeikis

Jason Sudeikis Starring

Dylan McDermott

Dylan McDermott Starring

ScreenplayShawn Harwell, Chris Henchy Produced byJay Roach, Adam McKay, Will Ferrell, Zach Galifianakis CinematographyJim Denault MusicTheodore Shapiro StudioWarner Bros.

The run

WkWeekendRankGrossChgTheatersAvgTotal

1 Aug 10-12 2 $26.6M — 3,205 $8,295 $26.6M

2 Aug 17-19 4 $13.1M −50.6% 3,255 $4,032 $51.4M

3 Aug 24-26 4 $7.5M −43.1% 3,302 $2,262 $64.6M

4 Aug 31-Sep 2 8 $5.7M −23.6% 2,941 $1,941 $73.3M

5 Sep 7-9 8 $3.4M −40.9% 2,542 $1,328 $79.3M

6 Sep 14-16 10 $2.4M −28.4% 2,002 $1,207 $82.9M

7 Sep 21-23 15 $1.2M −50.2% 1,250 $964 $85.0M

8 Sep 28-30 21 $488.0K −59.5% 630 $774 $85.9M

9 Oct 5-7 27 $175.8K −64.0% 303 $580 $86.3M

10 Oct 12-14 46 $44.3K −74.8% 101 $438 $86.4M

11 Oct 26-28 30 $130.6K +195.1% 222 $588 $86.6M

12 Nov 2-4 32 $104.2K −20.2% 188 $554 $86.7M

13 Nov 9-11 38 $60.5K −41.9% 138 $438 $86.8M

14 Nov 16-18 51 $29.4K −51.5% 101 $290 $86.9M

DateRankGrossDailyWeeklyTotalTheatersAvgDay

Fri Aug 10 #2 $10.2M — $10.2M 3,205 $3,175 1

Sat Aug 11 #2 $9.5M −7% $19.7M 3,205 $2,968 2

Sun Aug 12 #2 $6.9M −27% $26.6M 3,205 $2,152 3

Mon Aug 13 #2 $3.1M −54% $29.7M 3,205 $980 4

Tue Aug 14 #2 $3.4M +9% $33.2M 3,205 $1,072 5

Wed Aug 15 #2 $2.7M −22% $35.8M 3,205 $836 6

Thu Aug 16 #2 $2.5M −8% $38.3M 3,205 $768 7

Fri Aug 17 #5 $4.1M +68% −59% $42.5M 3,255 $1,273 8

Sat Aug 18 #4 $5.3M +27% −45% $47.7M 3,255 $1,615 9

Sun Aug 19 #4 $3.7M −29% −46% $51.4M 3,255 $1,143 10

Mon Aug 20 #3 $1.5M −59% −51% $53.0M 3,255 $470 11

Tue Aug 21 #4 $1.7M +12% −50% $54.7M 3,255 $525 12

Wed Aug 22 #3 $1.3M −26% −53% $55.9M 3,255 $386 13

Thu Aug 23 #4 $1.2M −7% −53% $57.1M 3,255 $358 14

Fri Aug 24 #5 $2.2M +91% −46% $59.3M 3,302 $674 15

Sat Aug 25 #4 $3.3M +46% −38% $62.6M 3,302 $984 16

Sun Aug 26 #6 $2.0M −39% −46% $64.6M 3,302 $604 17

Mon Aug 27 #6 $821.4K −59% −46% $65.4M 3,302 $248 18

Tue Aug 28 #6 $903.4K +10% −47% $66.3M 3,302 $273 19

Wed Aug 29 #7 $641.2K −29% −49% $66.9M 3,302 $194 20

Thu Aug 30 #7 $633.1K −1% −46% $67.6M 3,302 $191 21

Fri Aug 31 #8 $1.4M +120% −38% $69.0M 2,941 $472 22

Sat Sep 1 $2.0M +46% −38% $71.0M 2,941 $690 23

Sun Sep 2 $2.3M +13% +15% $73.3M 2,941 $778 24

Mon Sep 3 #9 $1.5M −35% +82% $74.8M 2,941 $509 25

Tue Sep 4 #7 $468.1K −69% −48% $75.3M 2,941 $159 26

Wed Sep 5 #8 $335.2K −28% −48% $75.6M 2,941 $113 27

Thu Sep 6 #8 $356.2K +6% −44% $75.9M 2,941 $121 28

Fri Sep 7 #7 $1.0M +182% −28% $76.9M 2,542 $394 29

Sat Sep 8 #8 $1.6M +62% −20% $78.6M 2,542 $638 30

Sun Sep 9 #10 $750.8K −54% −67% $79.3M 2,542 $295 31

Mon Sep 10 #7 $257.2K −66% −83% $79.6M 2,542 $101 32

Tue Sep 11 #8 $331.0K +29% −29% $79.9M 2,542 $130 33

Wed Sep 12 #7 $276.2K −17% −18% $80.2M 2,542 $108 34

Thu Sep 13 #8 $267.2K −3% −25% $80.5M 2,542 $105 35

Fri Sep 14 #8 $753.9K +182% −25% $81.2M 2,002 $376 36

Sat Sep 15 $1.1M +47% −32% $82.3M 2,002 $552 37

Sun Sep 16 $558.7K −49% −26% $82.9M 2,002 $279 38

Mon Sep 17 #10 $221.1K −60% −14% $83.1M 2,002 $110 39

Tue Sep 18 #9 $283.1K +28% −14% $83.4M 2,002 $141 40

Wed Sep 19 #9 $203.1K −28% −26% $83.6M 2,002 $101 41

Thu Sep 20 #9 $203.4K n/c −24% $83.8M 2,002 $101 42

Fri Sep 21 #13 $376.3K +85% −50% $84.2M 1,250 $301 43

Sat Sep 22 #15 $568.2K +51% −49% $84.7M 1,250 $454 44

Sun Sep 23 #15 $260.5K −54% −53% $85.0M 1,250 $208 45

Mon Sep 24 $93.4K −64% −58% $85.1M 1,250 $74 46

Tue Sep 25 $124.2K +33% −56% $85.2M 1,250 $99 47

Wed Sep 26 $106.2K −15% −48% $85.3M 1,250 $84 48

Thu Sep 27 #15 $101.5K −4% −50% $85.4M 1,250 $81 49

Fri Sep 28 #20 $152.5K +50% −59% $85.6M 630 $242 50

Sat Sep 29 #21 $234.0K +53% −59% $85.8M 630 $371 51

Sun Sep 30 #23 $101.6K −57% −61% $85.9M 630 $161 52

Mon Oct 1 $41.4K −59% −56% $85.9M 630 $65 53

Tue Oct 2 $57.2K +38% −54% $86.0M 630 $90 54

Wed Oct 3 $44.2K −23% −58% $86.0M 630 $70 55

Thu Oct 4 $47.2K +7% −53% $86.1M 630 $74 56

Fri Oct 5 $54.5K +15% −64% $86.1M 303 $179 57

Sat Oct 6 $76.3K +40% −67% $86.2M 303 $251 58

Sun Oct 7 $45.1K −41% −56% $86.3M 303 $148 59

Mon Oct 8 $24.8K −45% −40% $86.3M 303 $81 60

Tue Oct 9 $17.1K −31% −70% $86.3M 303 $56 61

Wed Oct 10 $16.9K −1% −62% $86.3M 303 $55 62

Thu Oct 11 $14.4K −15% −70% $86.3M 303 $47 63

Fri Oct 12 $13.0K −10% −76% $86.4M 101 $128 64

Sat Oct 13 $20.7K +60% −73% $86.4M 101 $205 65

Sun Oct 14 $10.6K −49% −77% $86.4M 101 $104 66

Mon Oct 15 $4.2K −60% −83% $86.4M 101 $41 67

Tue Oct 16 $5.7K +35% −67% $86.4M 101 $56 68

Wed Oct 17 $5.2K −10% −70% $86.4M 101 $51 69

Thu Oct 18 $5.3K +3% −63% $86.4M 101 $52 70

Fri Oct 19 $11.3K +113% −13% $86.4M 74 $153 71

Sat Oct 20 $14.9K +32% −28% $86.4M 74 $201 72

Sun Oct 21 $8.1K −46% −23% $86.4M 74 $109 73

Mon Oct 22 $3.0K −63% −30% $86.4M 74 $40 74

Tue Oct 23 $3.8K +28% −33% $86.4M 74 $51 75

Wed Oct 24 $3.7K −1% −27% $86.4M 74 $50 76

Thu Oct 25 $3.2K −15% −40% $86.5M 74 $43 77

Fri Oct 26 $40.5K +1,167% +258% $86.5M 222 $182 78

Sat Oct 27 $51.7K +28% +247% $86.5M 222 $232 79

Sun Oct 28 $38.4K −26% +374% $86.6M 222 $173 80

Mon Oct 29 $13.9K −64% +369% $86.6M 222 $62 81

Tue Oct 30 $15.8K +14% +316% $86.6M 222 $71 82

Wed Oct 31 $12.4K −21% +232% $86.6M 222 $56 83

Thu Nov 1 $16.3K +31% +409% $86.6M 222 $73 84

Fri Nov 2 $31.9K +96% −21% $86.7M 188 $169 85

Sat Nov 3 $45.7K +43% −12% $86.7M 188 $243 86

Sun Nov 4 $26.6K −42% −31% $86.7M 188 $141 87

Mon Nov 5 $10.1K −62% −27% $86.8M 188 $53 88

Tue Nov 6 $11.3K +12% −28% $86.8M 188 $60 89

Wed Nov 7 $9.3K −18% −25% $86.8M 188 $49 90

Thu Nov 8 $10.0K +7% −39% $86.8M 188 $52 91

Fri Nov 9 $17.5K +76% −45% $86.8M 138 $126 92

Sat Nov 10 $26.3K +50% −42% $86.8M 138 $190 93

Sun Nov 11 $16.7K −37% −37% $86.8M 138 $121 94

Mon Nov 12 $7.7K −54% −24% $86.9M 138 $55 95

Tue Nov 13 $4.9K −36% −56% $86.9M 138 $35 96

Wed Nov 14 $4.6K −6% −50% $86.9M 138 $33 97

Thu Nov 15 $4.9K +5% −51% $86.9M 138 $35 98

Fri Nov 16 $9.2K +90% −47% $86.9M 101 $91 99

Sat Nov 17 $13.1K +42% −50% $86.9M 101 $129 100

Sun Nov 18 $7.1K −46% −58% $86.9M 101 $70 101

Mon Nov 19 $3.3K −53% −56% $86.9M 101 $33 102

Tue Nov 20 $3.8K +14% −22% $86.9M 101 $37 103

Wed Nov 21 $1.9K −49% −58% $86.9M 101 $19 104

Thu Nov 22 $1.5K −24% −70% $86.9M 101 $14 105

Charts show the first 10 weeks · the run above is the full record

Cumulative total$86.4M

Aug 10Aug 27Sep 14Oct 1Oct 18

Weekend grossWk 10 · $44.3K

$26.6M

$13.1M

$7.5M

$5.7M

$3.4M

$2.4M

$1.2M

$488.0K

$175.8K

$44.3K

W1W2W3W4W5W6W7W8W9W10

Theater countPeak 3,302 → 101 −96.9%

3,205 open101 now

Weekend-over-weekend dropWk 10 · −74.8%

−50.6%

W1→2

−43.1%

W2→3

−23.6%

W3→4

−40.9%

W4→5

−28.4%

W5→6

−50.2%

W6→7

−59.5%

W7→8

−64.0%

W8→9

−74.8%

W9→10

Steepest −74.8%Best hold −23.6%

Profitability

Return on Budget

Theatrical breakeven point is approx. 2.5x production budget

Domestic vs International Split

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