Name: This Is It
Director: Kenny Ortega
Genre: Documentary, Music
Released: 2009
Cast: Michael Jackson, Orianthi, Kenny Ortega, Dorian Holley, Patrick Woodroffe

Cast & crew

Directed byKenny Ortega ScreenplayKenny Ortega, Michael Jackson StarringMichael Jackson, Orianthi, Kenny Ortega, Dorian Holley, Patrick Woodroffe, Bashiri Johnson StudioSony Pictures

The run

WkWeekendRankGrossChgTheatersAvgTotal

1 Oct 30-Nov 1 1 $23.2M — 3,481 $6,674 $34.4M

2 Nov 6-8 2 $13.2M −43.4% 3,481 $3,779 $57.0M

3 Nov 13-15 5 $5.1M −61.4% 3,037 $1,672 $67.2M

4 Nov 20-22 10 $1.6M −68.2% 1,640 $986 $70.3M

5 Nov 27-29 16 $829.0K −48.7% 576 $1,439 $71.8M

DateRankGrossDailyWeeklyTotalTheatersAvgDay

Wed Oct 28 #1 $7.4M — $7.4M 3,481 $2,138 1

Thu Oct 29 #1 $3.8M −49% $11.2M 3,481 $1,080 2

Fri Oct 30 #1 $7.8M +108% $19.0M 3,481 $2,249 3

Sat Oct 31 #1 $7.1M −10% $26.1M 3,481 $2,032 4

Sun Nov 1 #1 $8.3M +18% $34.4M 3,481 $2,392 5

Mon Nov 2 #1 $2.5M −71% $36.9M 3,481 $705 6

Tue Nov 3 #1 $2.7M +9% $39.6M 3,481 $768 7

Wed Nov 4 #1 $2.1M −21% −72% $41.7M 3,481 $607 8

Thu Nov 5 #1 $2.2M +3% −42% $43.9M 3,481 $623 9

Fri Nov 6 #4 $4.0M +86% −49% $47.9M 3,481 $1,157 10

Sat Nov 7 #2 $5.7M +41% −20% $53.6M 3,481 $1,630 11

Sun Nov 8 #2 $3.5M −39% −59% $57.0M 3,481 $991 12

Mon Nov 9 #2 $977.4K −72% −60% $58.0M 3,481 $280 13

Tue Nov 10 #2 $1.4M +39% −49% $59.3M 3,481 $389 14

Wed Nov 11 #2 $2.0M +46% −6% $61.3M 3,481 $568 15

Thu Nov 12 #3 $784.3K −60% −64% $62.1M 3,481 $225 16

Fri Nov 13 #6 $1.5M +95% −62% $63.6M 3,037 $503 17

Sat Nov 14 #5 $2.2M +46% −61% $65.9M 3,037 $733 18

Sun Nov 15 #4 $1.3M −41% −62% $67.2M 3,037 $435 19

Mon Nov 16 #5 $355.9K −73% −64% $67.5M 3,037 $117 20

Tue Nov 17 #5 $394.0K +11% −71% $67.9M 3,037 $129 21

Wed Nov 18 #5 $357.8K −9% −82% $68.3M 3,037 $117 22

Thu Nov 19 #6 $343.1K −4% −56% $68.6M 3,037 $112 23

Fri Nov 20 #12 $437.5K +28% −71% $69.1M 1,640 $266 24

Sat Nov 21 #11 $708.6K +62% −68% $69.8M 1,640 $432 25

Sun Nov 22 #8 $471.3K −33% −64% $70.3M 1,640 $287 26

Mon Nov 23 #8 $194.0K −59% −46% $70.5M 1,640 $118 27

Tue Nov 24 #8 $249.9K +29% −37% $70.7M 1,640 $152 28

Fri Nov 27 #15 $318.1K — −27% $71.3M 576 $552 31

Sat Nov 28 #16 $319.7K n/c −55% $71.7M 576 $555 32

Sun Nov 29 #14 $191.1K −40% −59% $71.8M 576 $331 33

Mon Nov 30 #14 $55.6K −71% −71% $71.9M 576 $96 34

Tue Dec 1 #16 $57.2K +3% −77% $72.0M 576 $99 35

Wed Dec 2 #14 $60.2K +5% $72.0M 576 $104 36

Thu Dec 3 #14 $73.5K +22% $72.1M 576 $127 37

Cumulative total$72.1M

Oct 28Nov 6Nov 14Nov 23Dec 3

Weekend grossWk 5 · $829.0K

$23.2M

$13.2M

$5.1M

$1.6M

$829.0K

W1W2W3W4W5

Theater countPeak 3,481 → 576 −83.5%

3,481 open576 now

Weekend-over-weekend dropWk 5 · −48.7%

−43.4%

W1→2

−61.4%

W2→3

−68.2%

W3→4

−48.7%

W4→5

Steepest −68.2%Best hold −43.4%

Profitability

Return on Budget

Theatrical breakeven point is approx. 2.5x production budget

Domestic vs International Split

Box office comparisons

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This Is ItFollow

Box office summary

Cast & crew

The run

Profitability

Domestic vs International Split

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