Friday Update · Fri Oct 2

Thursday previews are in, and they’ve pulled the two openers even further apart. Verity is tracking toward the top of our range, and Digger is now looking at a start below it.

Verity: $4.5M previews, $30–34M weekend. That’s right where it should be for Hoover’s second-biggest book. It Ends with Us turned $7.0M in previews into $50.0M and Reminders of Him turned $1.9M into $17.9M, which is 7.1x and 9.4x. With early access shows in the number we’re using the lower of those, which gets it to around $32M, the top of our Wednesday call. Reviews have slipped to 40% on Rotten Tomatoes, but none of the Hoover films have needed critics. It opens in 3,510 theaters.

Digger: $1.2M previews, $8–10M weekend. This is below where we had it. One Battle After Another did $3.1M in previews on its way to $22.0M, and the same 7.1x here gets Digger to about $8.5M. Reviews have ticked up to 54% and the audience score is 65%, so there’s a little help on the way, but it would need a much better multiple than that to reach $10M. In 3,300 theaters on a $125M budget, it’s shaping up as one of the lowest wide openings of Cruise’s career. Hopefully, it gets a boost over the weekend and can at least stay in the double digits here.

The holdovers. Nothing in the week’s totals changes our calls. Resident Evil finished its second week with $32.1M for $112.3M, and Endgame’s re-release made $31.8M in its first week for $890.1M lifetime. Heart of the Beast ($27.3M), Primetime ($25.1M) and Forgotten Island ($16.4M) all closed out their first weeks. With Digger looking to come in this low, second place is now a straight fight between Resident Evil, Heart of the Beast and Endgame at $10–13M each.

Thursday Preview

October opens with two very different adult swings. Verity has the book, the fan base and the presales, and every tracker now has it winning the weekend. Digger has the biggest movie star in the world and a $125M budget, and its tracking has fallen by half in a week. Underneath them, last weekend’s five-way fight carries on, with four films all aiming at roughly the same $10–13M.

Verity
#1
Opening Weekend · Amazon MGM Studios · R

Verity

Dakota Johnson, Anne Hathaway, Josh Hartnett · dir. Michael Showalter
$24–32M
Our Prediction
Fan base and presales put it clear at #1

A month ago this looked like a coin flip with Digger. Now it isn’t close: studio tracking sits at $27–30M and presales have been strong all week, while Digger’s have gone the other way. Colleen Hoover adaptations have a wide range here. It Ends with Us opened to $50.0M in 2024 on its way to $148.5M, while Regretting You managed $13.7M last October.

Verity has a lot more in common with the first of those. The book is one of Hoover’s biggest, it’s an R-rated twisty thriller in the same lane as The Housemaid used to leg out to $126.4M from a $19.0M start, and it has two stars the audience for this actually shows up for. The reviews are not helping (47% on Rotten Tomatoes), but that barely dented It Ends with Us and we don’t expect it to matter much here either - no one is expecting this to be an Oscar winner. Some of the tracking points above $35M, but with this much of the audience coming from presales we think it lands a bit under that, somewhere around $30M, which would be a very strong start.

Digger
Opening
Opening Weekend · Warner Bros. · R

Digger

Tom Cruise, Riz Ahmed, John Goodman, Sandra Hüller · dir. Alejandro G. Iñárritu
$10–16M
Our Prediction
A rough start for Cruise and a $125M swing

This is the one that has fallen hardest. Tracking had Digger at $20–29M a week ago, and presales have since come in much lower than One Battle After Another, which opened to $22.0M around the same time last year. The trades now have it anywhere from $7.5M to $15M, with the studio at $12–15M.

The comparison people keep making is The Bride!, which opened to $7.1M on an $80M budget in March and dropped 70% the next weekend, and we don’t think it gets quite that low. Cruise still means something on a Friday night, the reviews are split right down the middle (50% on Rotten Tomatoes) rather than bad, and there’s enough star power here to hopefully keep this over $10M, even if the way it was sold has been quite alienating to a broad audience. So we’re looking at around $13M. On a $125M budget that’s a tough result for Warner Bros., in its (potentially) last release as a standalone studio.

Resident Evil
Week 3
Week 3 · Sony · R

Resident Evil

$108.3M through 12 days · 1.8x
$11–14M
Our Prediction
$150M is still very much in play

After a 62% drop last weekend in the most crowded frame of the month, Resident Evil’s weekdays have settled down: Tuesday was up 44% on Monday. Weapons held 37% in its third weekend, and while that feels like the ceiling here, the competition this weekend is lighter than last, so we’re expecting something closer to a 45–50% drop and around $12M. That keeps it on track for $150M domestic and puts it past $250M worldwide by the end of the weekend, which is a great result on a $75M budget.

Avengers: Endgame
Week 2
Week 2 · Disney · PG-13

Avengers: Endgame (Encore)

$26.1M re-release weekend · $886.2M lifetime domestic
$8–11M
Our Prediction
Front-loaded, as expected

Endgame won last weekend with $26.1M and played exactly as front-loaded as we thought: Saturday was down 23% on Friday and Monday fell 72%. That kind of run usually means a steep second weekend, and we see it losing more than half, landing near $9M. Either way it’s pushed Endgame’s lifetime close to $900M, which it will hit very soon before the rerelease wraps up.

Heart of the Beast
Week 2
Week 2 · Paramount · PG-13

Heart of the Beast

$24.4M through 5 days · A- CinemaScore
$11–13M
Our Prediction
The family audience is showing up midweek

Heart of the Beast jumped 71% from Monday to Tuesday, and with an A- from audiences this looks like the one that holds. A drop around 40% gets it to roughly $12M, which could be enough to finish ahead of Endgame and possibly Resident Evil. It still has a lot to do on an $82M budget, but the legs look like they’ll be there. If it holds better than 50% this weekend, things are looking good.

Primetime
Week 2
Week 2 · A24 · R

Primetime

$19.2M opening · B CinemaScore
$9–11M
Our Prediction
A B means a normal drop, not a great one

Primetime came in way past its tracking last weekend, but the B CinemaScore is the thing to watch. We’re thinking it drops around 50% to about $10M. That would still have it past $30M after ten days on a $15M budget, which is a fantastic result for A24 either way.

Down the chart

Forgotten Island (A CinemaScore, Tuesday +78%) should post the best hold in the top ten, around $8M. Rolling Loud: The Movie, the Owen Wilson and Matt Rife comedy from Ketchup, opens with no tracking and no reviews.

October opened with its two adult swings going in opposite directions. Verity turned Colleen Hoover’s fan base into the second-biggest opening of any of her adaptations, while Digger gave Tom Cruise his lowest start in 19 years on one of the biggest budgets of the fall. Underneath them, Resident Evil held on to second place with a strong hold, and last weekend’s three openers sorted themselves out, with Heart of the Beast holding the best of them.

Verity
#1
Opening Weekend · Amazon MGM Studios · R

Verity

Dakota Johnson, Anne Hathaway, Josh Hartnett · 3,510 theaters · $62.6M worldwide · C+ CinemaScore · $40M budget
$32.6M
Opening Weekend
Second-biggest Hoover opening, on a C+ CinemaScore

With presales as strong as they were all week, Verity was always going to win the weekend, and $32.6M is a strong start, actually coming in just ahead of Practical Magic 2 from a few weeks ago. It came in at the very top of our $24–32M range and right in the middle of Friday’s update. It’s the second-biggest opening for a Colleen Hoover adaptation behind It Ends with Us ($50.0M), and nearly double what Reminders of Him ($18.0M) did in March. It also opened to $30.0M internationally, for $62.6M worldwide. On a $40M budget, this is a great result for Amazon MGM.

The concern is the slightly front loaded weekend and C+ CinemaScore, the lowest for any Hoover film: It Ends with Us had an A-, and Reminders of Him and Regretting You both had a B. While a C+ usually means a quick fade (Fifty Shades of Grey had the same grade and dropped 74% in its second weekend), we don’t think it gets that bad here, as there’s very little aimed at this audience over the next few weeks. Our model has it finishing at $73–81M, and we’re thinking the lower half of that is more likely, somewhere around $70–75M. That would still be way ahead of every Hoover film other than It Ends with Us, and a clear win for theatres and the studio, on that budget.

Digger
Opening
Opening Weekend · Warner Bros. · R

Digger

Tom Cruise · dir. Alejandro G. Iñárritu · 3,321 theaters · $20.0M worldwide · C+ CinemaScore
$8.0M
Opening Weekend
Cruise’s lowest opening since 2007

Unlike Verity, there’s no way to dress this one up. Digger opened to $8.0M in fifth place, below the $10–16M we had on Wednesday and at the bottom of Friday’s $8–10M update, and it’s Tom Cruise’s lowest opening since Lions for Lambs ($6.7M) in 2007. We thought the star power would be enough to keep it over $10M and it wasn’t. It ended up right next to The Bride! ($7.1M in March), a comparison it would’ve really liked to avoid.

There is a little good news in how it played. Saturday was up 18% on the true Friday once you take out the $1.2M in previews, and Sunday’s 23% drop was the smallest in the top ten. Letterboxd (3.80) and IMDb (7.3) like it a lot more than the C+ CinemaScore does too, so maybe there’s a cult classic in the making here. Our model has it at $21–29M, but that leans on comedy legs we don’t see happening here, so we think it ends up easily under $20M. International added $12.0M, for $20.0M worldwide. On a budget of more than $160M, that’s a very tough result for Warner Bros, and will end up as one of the biggest flops of the year. While these swings need to keep getting made (in our opinion), it’s very hard to understand how $160M as a budget could ever be justified. Even at half of that, this would be a big miss, and that at least feels like the kind of budget you can understand being greenlit with this level of talent attached.

Resident Evil
#2
Week 3 · Sony · R

Resident Evil

$124.9M through 17 days · $245.4M worldwide
$12.5M
Weekend Gross
$124.9M total · -46% drop · 2.1x

After the 62% drop last weekend, this was the hold Resident Evil needed. It fell 46% to $12.5M, right on the 45% we were hoping for, and kept second place ahead of Heart of the Beast. At $124.9M after 17 days it’s about $9M ahead of where Weapons was at the same point, though Weapons got to $151.6M with better holds than this. Our model now has it at $146–159M, and we still think it gets to $150M, even if it’ll be close. Worldwide it’s at $245.4M, just short of the $250M we mentioned in the preview. Either way, it’s a fantastic result on a $75M budget.

Heart of the Beast
#3
Week 2 · Paramount · PG-13

Heart of the Beast

$38.4M through 10 days · $98.7M worldwide · A- CinemaScore
$11.0M
Weekend Gross
$38.4M total · -45% drop · 1.9x

We said on Wednesday that anything better than a 50% drop would be a good sign, and Heart of the Beast managed 45%, with $11.0M taking it to $38.4M after ten days. That wasn’t enough to catch Resident Evil, but it pulled further ahead of Primetime, which opened just behind it a week ago. It’s a slightly better second weekend than Ad Astra (-47%), which ended at $50.2M from a similar start, and our model has moved up to $60–68M. That’s a solid run for an older-skewing film, and on an $82M budget it’s getting a lot of help from international, which is already at $60.3M, putting worldwide at about $99M so far.

Primetime
Week 2
Week 2 · A24 · R

Primetime

$34.1M through 10 days · B CinemaScore · $15M budget
$8.0M
Weekend Gross
$34.1M total · -58% drop · 1.8x

The B CinemaScore turned out to matter more than we thought. Primetime fell 58% to $8.0M, under the $9–11M we had and a steeper second weekend than Civil War (-56%) or The Drama (-39%). Saturday was up just 26% on Friday, the smallest bump of any holdover in the top ten, and some of that is likely Verity going after the same younger audience and the fact that this is still an A24 film through and through, meaning it’s always going to be a tougher watch for mainstream audiences. It’s still at $34.1M on a $15M budget, and it only needs another $14M to pass The Drama and Talk to Me, which our model ($47–55M) says it does. A great result for A24; they’ve had an amazing year.

Forgotten Island
Week 2
Week 2 · Universal · PG

Forgotten Island

$23.6M through 10 days · $34.8M worldwide · A CinemaScore
$7.2M
Weekend Gross
$23.6M total · -45% drop · 1.8x

We said not to write this one off until the second weekend, and the answer is somewhere in the middle. Forgotten Island dropped 45% to $7.2M, a little under the $8M we were looking for and about the same as Abominable (-42%) and The Wild Robot (-47%) at this point. Saturday nearly doubled Friday, the biggest jump in the top ten, so families are showing up on the weekend. With an A CinemaScore and nothing else for kids until The Cat in the Hat on November 6, it really needs to hold under 40% from here on out to save face and crack $50M domestically. That would be a fine run, even if it’s a long way off its $80M budget.

Avengers: Endgame
Week 2
Week 2 · Disney · PG-13

Avengers: Endgame

Endgame Encore · 3,000 theaters · $894.6M lifetime
$4.4M
Weekend Gross
$894.6M total · -83% drop

We expected Endgame to be front-loaded, just not this much. It fell 83% to $4.4M, when we saw it at more like a 65–70% drop. The lifetime total is $894.6M, so $900M is still $5.4M away, and at this rate it may not get there, although Disney could always re-release it on opening night of Doomsday as a double feature to sneak it across that line if they want. Elsewhere, Spider-Man: Brand New Day had the best hold in the top ten at -40% and is up to $954.5M, Practical Magic 2 fell 53% to $64.7M, and The Odyssey lost more than a third of its theaters and dropped 66% to $620.5M.

Looking ahead

The top ten came to $90.1M, down 24% from last weekend’s five-way fight. Next weekend Verity faces Other Mommy from Universal, which we have at $22–32M (top end only happens if we see a breakout next week), along with The Social Reckoning ($7–12M). Even with a decent hold Verity would be around $15–16M, so Other Mommy should take #1.