Friday is in, and there’s mostly great news: we should have 4 films at close to, or above, $20M each. Considering we’re in one of the famously quietest moviegoing months of the year, that much breadth all in one weekend is genuinely great, and this should be one of the best weekends ever for this time of the year/this specific weekend. Let’s dive into how each of them fared on Friday.
Avengers: Endgame: $11.2M Friday, $23–25M weekend. Being a fan-driven event, Endgame was always going to win Friday, and $3.8M of it came from Thursday previews. That front-loading means Friday should make up a bigger share of its weekend than anything else in the top 10, so we’re using a lower multiple like Backrooms (2.12x) and Scream 7 (2.17x), which gets it to around $24M. That’s right where we had it on Wednesday, and a great result for a re-release.
Primetime: $8.5M Friday, $19–21M weekend. A strong start for Pattinson and A24, and $20M is within reach, although not 100% guaranteed. Civil War turned its opening Friday into 2.36x and Talk to Me managed 2.48x, and either of those would put it right around $20M, a big win on a $15M budget either way.
Heart of the Beast: $7.5M Friday, $18–20M weekend. This is the one running ahead of us. Only 27% of its Friday came from previews, the lowest of the four openers, which points to broad, casual audiences buying tickets on the day and Brad Pitt’s star power doing real work. Films with that kind of audience, like The Long Walk (2.46x) and Black Phone 2 (2.48x), multiply their Friday better than most, so it’s looking at around $18.5M, above our Wednesday call and near the $20M upside we flagged. Good news for Paramount on an $80M budget.
Resident Evil: $6.9M Friday, $21–24M weekend. The 74% Friday drop looks worse than it is, since last Friday included previews. Second weekends run much higher multiples than openings as Saturday bounces back, with horror like Weapons (3.25x) and Black Phone 2 (3.36x), and that points to a drop of around 60%, very much on par with what we predicted. It’ll cross $100M domestic on Sunday.
Forgotten Island: $4.4M Friday, around $12M weekend. Family films always get a big Saturday jump, and with an A CinemaScore and the best reviews of the weekend, we expect this one to jump more than most. The Bad Guys 2 (2.38x) and Elio (2.32x) are the lower end here and would leave it around $10M, but we’re expecting something closer to 2.75x, which gets it to $12M and the bottom of our range. The Wild Robot did 3.2x on this same weekend in 2024, so there’s room for more. Still, it’s a pretty bad start by DreamWorks standards, and the word of mouth will have to carry it in the weeks to come.
The last weekend of September is the most crowded of the month. Avengers: Endgame is back in theaters with new Doomsday footage attached, and it’s taking a real swing at Resident Evil for the top spot. Right behind them, Primetime is surging way past its initial $10M tracking and now looks set to approach $20M, while Heart of the Beast and Forgotten Island both aim for the mid-teens. Helping all of them are great reviews across the board, so there really is something for everyone this weekend.
Resident Evil
Resident Evil ended up at $60.2M last weekend, just inside the upwards-revised $60–70M we were calling, and it has already out-grossed every other film in the franchise. The weekdays have been solid too, with Tuesday at $6.9M and $16.7M across Monday to Wednesday, which is more than a quarter of the opening weekend and a good sign for the hold.
Horror second weekends are brutal this year. Scream 7 opened to a similar $63.6M in February and fell 69% to $20.0M, and Backrooms dropped 68% after its $81.4M start. The difference here is word of mouth: with reviews in the 90s and a B+ CinemaScore, this one looks more like Weapons, which dropped just 44% in its second weekend last August. The only thing keeping it from a hold that good is just how much competition there is this weekend, which is why we see it falling closer to 60%. Either way, it’ll cruise past $100M this weekend on its way to $150M+, a fantastic result here that is leagues bigger than the franchise high.
Avengers: Endgame
Seven years after it opened to $357.1M, Endgame is back, and Disney has turned the re-release into an event with new mid- and post-credit teasers for Avengers: Doomsday ahead of its December 18 release. Tracking has been all over the place, anywhere from high teens up to $30M, and it’s a genuine toss-up whether this or Resident Evil takes #1.
While presales point to a genuine possibility at $30M, we ultimately think this ends up more front loaded with less walk-in sales over the weekend as it stays presales heavy, and so we’re being more conservative and looking at around $25M. Anything over $15M is genuinely great for a re-release, so whether it comes in #1 or #2, it’s a great result and points towards building excitement for Doomsday in December.
Primetime
Robert Pattinson playing Chris Hansen in a movie about To Catch a Predator was always going to get attention, but this one has been surging hard in the last two weeks to a much higher number than anyone saw it - potentially cracking $20M this weekend. It’s sitting at 89% on Rotten Tomatoes and a 68 on Metacritic, and the Oscar talk around Pattinson has given it a push most A24 dramas never get.
Tracking started in the $7–12M ish range and has climbed into the high teens, with some pointing to $20M+. We think it gets there or close to it and either way it’s a clear win on a $15M budget. Civil War’s $25.5M is probably a stretch, but it would still easily be A24’s second-biggest opening of the year behind Backrooms, and well ahead of past A24 breakouts like Hereditary ($13.6M) and Talk to Me ($10.4M). We expect it to hold up better than usual for an A24 movie too, thanks to what looks to be strong word of mouth and a potential Oscar nomination for Pattinson (his first ever; long overdue in our humble opinion).
Forgotten Island
DreamWorks’ new original, from Puss in Boots: The Last Wish director Joel Crawford, is still sitting at 100% on Rotten Tomatoes and a 72 on Metacritic, easily the best reviewed film of the weekend. Unfortunately, the tracking has been going the other way, drifting down from $19–29M a month ago to now closer to $15M.
The Wild Robot opened on this exact weekend in 2024 to $35.8M, so it’s possible there’s more upside here than tracking suggests, but the more realistic comps are The Bad Guys 2 ($22.0M) and Elio ($20.8M), and both of those had more to work with. We’re not seeing it hit $20M. The good news is with reviews this good, expect it to stick around as the word of mouth grows, so let’s not write this one off until we see how it holds up next weekend. Still, it’s safe to say this did not manage to break out and is now looking to try and become at least a modest hit, at best.
Heart of the Beast
Brad Pitt and David Ayer last teamed up on Fury, which opened to $23.8M in October 2014 on its way to $85.8M. This one is a very different pitch, a survival film about a former special forces soldier and his combat dog stranded in Alaska, and the reviews are strong at 89% and a 69 on Metacritic.
The closest comp is actually Dog, which opened to $14.9M in 2022 and legged out to $61.8M. Tracking and presales do suggest this one comes in a little higher than our range, or at least on the higher side of our range, but with so much competition this weekend, this feels like the least buzzy or “need to see” and so may take a backseat. We’ll see what happens as it does have a shot at coming close to $20M - but we’re thinking it lands closer to the $12–15M range. That’s good for cinemas and a solid start for the genre, but less so for the distributor thanks to the oddly large $80M budget. It’ll need at least $150M worldwide to even start thinking about a breakeven, which is a tough ask.
Practical Magic 2
Last weekend was right in line with what we were expecting, falling 59% to $12.2M, and the weekdays have been down 45–50% week over week since. With Forgotten Island taking some of the family audience and Primetime and Heart of the Beast pulling adults, expect something close to a 45% drop and $6–7M. That keeps it on track for our model’s $68.2–76.2M, likely closer to the low end.
The Odyssey
The Odyssey lost most of its IMAX screens last weekend and still only dropped 35%, which says a lot about how sticky this one is. Expect a similar fall to around $3–3.5M, putting it around $616M after Sunday on its way to roughly $620M.
Spider-Man: Brand New Day
Spider-Man should feel Endgame more than anyone, since it’s the same audience and a lot of the same premium screens. We’re expecting something closer to a 45% drop and $3–4M, which should get it right to $950M by Sunday or early next week, extending its lead over The Force Awakens’ $936.7M for the biggest domestic run of all time.
Looking ahead
October kicks off with two big swings for adults. Digger, Alejandro G. Iñárritu’s film starring Tom Cruise, is tracking around $20M, and Verity, the Colleen Hoover adaptation with Anne Hathaway and Dakota Johnson, is at $25–35M, which has it as the favorite to open at #1. With Resident Evil, Endgame and three new openers all hanging around, the first weekend of October should be very competitive too.
Four films cleared $19M on the last weekend of September, which almost never happens this late in the year, turning this into one of the best late September frames we’ve seen. Endgame Encore took #1 with $26.0M, edging out Resident Evil’s strong second weekend. Heart of the Beast and Primetime both opened right around $20M, and the top ten came in at $118.2M, up 16% on last weekend and the second $100M+ frame in a row.
Avengers: Endgame
We thought presales were pointing to a front-loaded run, and that part played out, but not as much as we expected: the Saturday drop was down 23% from its $11.2M Friday, which really isn’t too bad, even if it was the second largest in the top 10. $26.0M lands right at the top of our range and is the third-biggest re-release opening ever, behind only the 1997 Star Wars Special Edition’s $35.9M and The Lion King 3D’s $30.1M in 2011. With 60% of the weekend coming from IMAX and premium screens, it’s clear fans wanted the big-screen version of the Doomsday footage, and that bodes very well for December.
The IMAX cut carried just over six minutes of extra footage, two-thirds of the audience was 18 to 34, and it scored 91% positive on PostTrak, which is about as close to a pure fan turnout as you get. It also topped last year’s Revenge of the Sith re-release on both previews ($3.8M vs $3.4M) and opening weekend, and that one didn’t have any new footage to sell.
Endgame now sits at $884.4M domestic, still third all-time behind Brand New Day and The Force Awakens. It’s unclear how long of a run this will get, but this number at the very least points to one more weekend of solid grosses, which may be enough to get it to a $900M domestic lifetime gross. That’s $15.6M away, and getting there would leave it less than $37M behind The Force Awakens.
Resident Evil
Falling 61% was right about where we expected and a strong drop considering the competition this weekend and the usual horror declines. The competition this weekend was always going to keep it from a Weapons-style hold, and losing #1 to a re-release by under $3M doesn’t change how good this run has been. Saturday was up 40% on Friday, the biggest jump among the holdovers, and it crossed $100M on Sunday, day 10. That puts it ahead of Scream 7 ($94.3M) and Weapons ($88.5M) at the same point, and behind only Backrooms among this year’s horror hits.
Worldwide is already at $196.5M after international doubled this week. Resident Evil: Afterlife’s $295.9M and The Final Chapter’s $314.1M are the franchise’s worldwide highs, and with international still climbing this fast, it should pass both. Our model now has it at $158–188M domestic, so it should safely clear Weapons’ $151.6M to become Cregger’s biggest movie.
Heart of the Beast
This handily beat our projection of mid-teens, even if we acknowledged it had a shot at coming close to $20M. That’s exactly where it landed. It was the biggest miss in our preview, but in the good direction. Older audiences showed up in a big way (close to half were over 45), the A- CinemaScore is strong, and Saturday rose 33% on its true Friday once you take out the previews. It edged out Primetime for third by around $800K, and the two couldn’t have drawn more different crowds: this one played best in the West, Mountain, South and Midwest, while Primetime was carried by under-30s.
It opened a third higher than Dog ($14.9M → $61.8M), which is the right comp for how this should leg out. Pitt’s last two fall originals frame it well too: Ad Astra opened to $19.0M and got to $50.2M, while Fury, his last film with David Ayer, opened to $23.8M and finished at $85.8M. The A- and the older crowd point closer to the Fury end, and our model has it at $56–64M. International is already $30.1M, so the $82M budget looks a lot less daunting than it did on Wednesday. It’s a decent result for Paramount and a great one for Pitt, as this is a pure star vehicle and he once again proved his star power here.
Primetime
We thought Primetime would get to $20M or close to it, and it did, making it A24’s third-biggest opening ever behind Backrooms and Civil War, and matching Pattinson’s Mickey 17 opening on roughly an eighth of the budget. The one worry is the B CinemaScore, the lowest of the openers. Although A24 movies routinely get lower CinemaScores, so you need to grade that on a curve. The Drama got the same B this spring and still legged out to $48.1M, and Backrooms went all the way to $197.5M on a B-. With close to 70% of the audience under 30, CinemaScore probably isn’t the best signal here; Sunday only dropped 25%, the smallest in the top five.
Either way, on a $15M budget this is a clear win and it’s at least 50% higher than where most saw this opening even a couple of weeks ago. We’re also seeing Pattinson’s drawing power growing in real-time in a slow but consistent way. He’s becoming a butts-in-seats legitimate draw, not at the absolute top level, but enough that he can anchor a film to a solid launch now largely on his own. Next weekend is the real test: Civil War fell 56% in its second weekend, and anything better than that keeps $50M in play.
Forgotten Island
It came in right at the low end of what we were expecting. It’s the best-reviewed film of the weekend, with an A CinemaScore and 96% from audiences, and Saturday was up 72% on its true Friday, which is the family pattern you want to see. The problem is the start: The Wild Robot opened to $35.8M on this same weekend two years ago. International is off to a slow start as well, at $7.8M across 34 markets.
On an $80M budget this is a tough spot for DreamWorks, but there’s no other family film until The Cat in the Hat on November 6, so a long run is possible. The Bad Guys 2 ($22.0M) and Elio ($20.8M) both opened bigger and still topped out at $82.6M and $73.0M, and our model has this one at $43–51M. Abominable is a fair comp, opening to $20.6M in 2019 and getting to $60.8M. We’ll see if it can get there with potentially better holds.
Holdovers
Brand New Day fell 36% to $4.1M, a better hold than the 45% drop we expected given Endgame took a lot of its premium screens, and it crossed $950M on Sunday. Worldwide it’s now at $2.50B, third all-time behind Avatar and Endgame. The Odyssey held best of the holdovers in the top ten, down just 25% to $3.7M, landing on the $616.5M we called almost exactly. Practical Magic 2 had it tougher, falling 53% to $5.7M with Forgotten Island and the three adult openers all pulling from its audience, which puts $70M right on the line.
Looking ahead
All 31 films came to $122.0M, the best 39th weekend since Hotel Transylvania 2 led the frame in 2015, and the year is about to cross $8B, a mark 2025 didn’t reach until December. October opens with Verity (tracking $25–35M) and Digger ($20–29M), and with five films from this weekend still in the mix, it should be another busy frame. Verity lands between the last two Colleen Hoover adaptations: It Ends with Us opened to $50.0M, Regretting You to $13.7M. Resident Evil and Heart of the Beast are the ones best set up to hold.
